With the creation of ICON Design Group,jeffrey caldewey and Chuck House bring together their unique philosophies and talents in a design collaboration that represents the depth of their individual careers and a vision for the future of wine-package design and marketing.
According to Rbert Mondavi, "The acknowledged masters of the modeem wine label design are Jeffrey Caldewey and Chuck House.Over the past several decades they have played a pivotal role in defining the global wine renaissance. Thay have created design for some of the world's most sought after and/or most widely disseminated wine brands. Some labels are pursued by collectors, while others are displayed in the modern household as a cultural artifact."
This book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, it document 120 wine labels and bottle designs in life size with complete descriptions of the genesis and thought behind each design concept.